What Is Search Engine Optimization (SEO)?

What Is Search Engine Optimization (SEO)?

It is the process of affecting the visibility of a website or a web page in a search engine's.& it is an online marketing strategy to lead quality traffic to a designated website and associated pages. It is the art of modifying a website to increase its ranking in organic.

Steps of SEO Project

On-page Optimization: It is one time process.In this process, the changes are made within the website.i.e(content and structure of the website)

Key Word Research

Titles Optimization
Key Word Implementation

SEO friendly URL's

Meta Tags Optimization

Headings(h1,h2,h3)

Content Optimization
Google Analytic's Implementation
Web Master Tool Implementation
Robot.txt Implementation 

Image title and alt tags Optimization

Sitemaps Creation,etc

Off-page Optimization : It is a regular basis process.In this, the changes are made outside the website to rank top in search engines.

Search engine submission

Social Bookmarking 

Directory Submission Sites

Article Submission Sites

Blog Commenting

Guest Posting

Forums

Infographic Submission

Image Submission

Slide Sharing

Video Marketing

Web 2.0

Social Networking

PDF Submission
Citation Sites

Questions & Answers

Benefits and Advantages of SEO

• Relevant and targeted traffic to your website
• Top RANKING in search engines
• Greater visibility and popularity of your website
• Enhanced online sales
• Maximize your Return of Investment - ROI
• Low cost advertising and high rate of return
• Boosts business efforts
• Making your website both search engine friendly and user friendly