What Is Search Engine Optimization (SEO)?
It is the process of affecting the visibility of a website or a web page in a search engine's.& it is an online marketing strategy to lead quality traffic to a designated website and associated pages. It is the art of modifying a website to increase its ranking in organic.
Steps of SEO Project
On-page Optimization: It is one time process.In this process, the changes are made within the website.i.e(content and structure of the website)
Key Word Research
Titles Optimization
Key Word Implementation
Key Word Implementation
SEO friendly URL's
Meta Tags Optimization
Headings(h1,h2,h3)
Content Optimization
Google Analytic's Implementation
Web Master Tool Implementation
Robot.txt Implementation
Google Analytic's Implementation
Web Master Tool Implementation
Robot.txt Implementation
Image title and alt tags Optimization
Sitemaps Creation,etc
Off-page Optimization : It is a regular basis process.In this, the changes are made outside the website to rank top in search engines.
Search engine submission
Directory Submission Sites
Article Submission Sites
Blog Commenting
Guest Posting
Forums
Infographic Submission
Image Submission
Slide Sharing
Video Marketing
Web 2.0
Social Networking
Questions & Answers
Benefits and Advantages of SEO
- Relevant and targeted traffic to your website
- Top RANKING in search engines
- Greater visibility and popularity of your website
- Enhanced online sales
- Maximize your Return of Investment - ROI
- Low cost advertising and high rate of return
- Boosts business efforts
- Making your website both search engine friendly and user friendly
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